You paste a Javascript library we custom-created for you into the location bar after navigation to you website, and create a tour without writing any code:
Got interviewed by the Wall Street Journal and got featured on an article on their website
A simple-to-use and code-free tool that allows website owners to build guided tours of their site.
Ben Rooney, The Wall Street Journal
WSJ Video:
http://www.wsj.com/video/start-up-turkey-30-second-pitches/20AFF253-B024-4A5F-BAE0-67971AE5C3DF.html
WSJ Article:
https://blogs.wsj.com/tech-europe/2012/02/20/startup-turkey-30-second-pitches/
Got a lot of attention in Turkey too
Some of the biggest websites in Turkey(including sahibinden.com, Dogan online, Turkish Economy Bank and yemeksepeti.com) were planning to use our tool but almost no investor in Turkey was investing in anything that wasn't e-commerce-related at the time.
We learned from an investor from Europe -who was acting like he was interested in investing in us- that he had invested in a competitor called walkme.com a month prior(he told this after he noted down our product ideas and vision for the product and its future, as you can probably guess). They were based in Israel which has a really good tech scene and they were growing healthily. We didn't have a chance at competing with them and I got a really offer from Udemy so I decided to move to San Francisco.
walkme.com ended up raising $15M more capital and they ended up moving to San Francisco, 2 blocks away from the Udemy office I was working at :)
Got on the front page of Hacker News and became popular on Twitter for a while
And in Turkey:
Giving an impromptu talk about the product in front of 400 people & the press:
Got featured on the Turkish media:
Milliyet: http://www.milliyet.com.tr/2012-de-yatirim-yapilacak-internet-girisimleri-aciklandi--ekonomi-1496328/
Webrazzi: https://webrazzi.com/2012/01/28/etohum-15-2012/
An interview: https://www.izlesene.com/video/etohum-2012-drawium/7220427